Strategic Planning

Just as your company has a long-term business plan that identifies your purpose, your goals, and your key priorities (and if you don’t, you should!), so too must you have a focused public relations plan. Strategic planning is a key strength of Eicher Communications. We work closely with your executive and marketing teams to get a clear understanding of your goals so that we can develop the public relations strategies that will help you best achieve them.

  • How do you want your company and its products/services to be perceived?
  • Who are the various audiences that influence and make the buying decision?
  • How do they gather information?
  • What are the strengths, weaknesses, opportunities and threats to your company and each of its products?
  • What’s the current market atmosphere?
  • What future trends are on the horizon?

Questions like these are what you can expect to hear from us as we begin working with you, because we believe the strategic planning process is crucial to the success of your program. The information we gather leads us to develop strategies and action plans that focus people and achieve results.

Success Story
When global interactive education vendor Promethean expanded into the U.S. market, Eicher Communications assessed the market by speaking with educators and opinion leaders, researching buying trends, media coverage, and perceived competitors. Through the ensuing SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis we determined that Promethean’s ACTIVboard system could and should rise above the fray of ordinary interactive whiteboards. We developed the concept of a “Collaborative Classroom System,” and designed a program that used a variety of well-timed public relations tools to position the company as a global leader in the research and design of collaborative education systems, and to educate teachers and administrators as to the system’s benefits, uses and successes.