School administrators are no different than consumers. When considering a significant purchase, they put a great deal of stock in first-hand experiences of colleagues. That’s why Eicher Communications firmly believes that application stories, or case studies, should be part of almost every proactive PR program, and over the years we’ve gotten darn good at it.
The purpose of a case study is to tell potential customers how an organization or individual solved a problem using a product or service. But we’re not just talking about a quote from a customer who says they love your product. Case studies done the Eicher Communications way go beyond testimonials by defining the challenge, stating the solution and, most important, quantifying the return on investment. We work with our clients to identify which stories need to be told. We then document them in formats that can be used on web sites, in marketing brochures, for writing speakers proposals, and for placing publicity stories.
- Raising awareness of why school climate and culture is so important
- Showing its direct ties to student performance
- Demonstrating the positive results of Kickboard’s use as a tool to change/manage school climate and culture
As part of our strategy, we prepared case studies of customers that had successfully reduced behavior infractions and raised school performance through Kickboard. Two examples were Billingsville Elementary in North Carolina and Lowery Elementary in Louisiana. We interviewed educators from those two schools and created case studies that became the basis for a wide variety of story angles that we pitched to numerous publications. The result was stories in Scholastic Administrator, Principal, EdTech Hub, and Edudemic.