We help companies determine how they want their publics to perceive them and what will allow them to achieve their goals. Whether you need to demonstrate expertise, staying power, customer-centered service, or your partnership philosophy, we’ll research trends and talk with you, your customers, and the media in order to frame your reputation.
PASCO Scientific started in the dorm room of founder Paul A. Stokstad, but the company had its sights set on being a global leader in the 21st science education market. They also knew that enthusiastic employee buy-in was a must for expanding its market share at a brisk pace. Accordingly, Eicher Communications was tasked with 1) establishing the company’s reputation as the leading international supplier of interactive science learning devices for classrooms and 2) bolstering PASCO employee morale and productivity by generating awareness of the company within the greater Sacramento community, the location of PASCO’s home office.
Eicher Communications wrote a news release that showcased PASCO’s global leadership and which gained favorable trade coverage. Shortly afterward, we were presented with a marvelous opportunity to not only extend coverage of the company’s international presence, but also to garner a great deal of local coverage. The Sultanate of Oman’s Ministry of Education had awarded PASCO a contract to equip secondary schools’ science classrooms with the latest sensors and data acquisition software. As part of their training, a delegation of educators and trainers from Oman would be visiting PASCO headquarters and the nearby Rocklin High School to learn how to use PASCO equipment in a wide variety of chemistry, physics, and biology lessons and investigations.
Eicher Communications developed a backgrounder, news release, and other pertinent materials; secured all the necessary permissions; and started pitching to Sacramento media. The results were a live segment on the Good Day Sacramento! morning television show and interviews with PASCO leadership on KFBK Radio, Capital Public Radio, and in the Press Tribune newspaper. The company shared the coverage with employees and posted it to the corporate website and social media channels. Best of all, they reported a definite boost in employee morale.