Just as your company has a long-term business plan that identifies your purpose, your goals, and your key priorities (and if you don’t, you should!), so too must you have a focused public relations plan.
We help companies determine how they want their publics to perceive them and what will allow them to achieve their goals.
Our news releases and news stories have won a variety of awards, but more importantly, they win the attention of editors and reporters who cover preK-12 education.
We develop messages that your audience cares about by finding out what problems they are trying to solve or what their pain points are. We then connect your product/service to that need.
Eicher Communications partners with you at industry trade shows by providing training for your representatives, setting appointments with the media and developing briefing documents.
Eicher Communications’ social media services are scalable to your needs. We can manage a complete program — conduct a social media audit, develop strategy, write and design content, manage deployment and engagement activities, and measure performance. Or we can handle whichever facet you need assistance with.
We work with our clients to identify which stories need to be told. We then document them in formats that can be used on websites, in marketing brochures, for writing speaker proposals, and for placing publicity stories.
We develop and maintain programs that place your internal experts and customers as session presenters at key trade shows and conferences.
Our media coaching can help you and your staff prepare for tough interviewers and difficult audiences with training on how to form messages and deliver them with efficiency and composure before groups, cameras, and reporters.